Product Feed Optimization.
Your product feed is the backbone of every shopping channel. Google Shopping, Meta, AI agents, marketplaces. If the feed is messy, everything downstream breaks. We clean it, structure it, and optimize it for every surface that matters.
Your feed is how AI agents read your catalog. See how agentic commerce works→
What we see in most feeds.
Product feeds are the backbone of shopping channels. When the feed is messy, every campaign built on top of it underperforms. These are the issues we find in almost every audit.
Incomplete or messy product data
Missing GTIN codes, empty descriptions, wrong categories, and duplicate titles. The feed technically works, but Google and Meta penalize poor data quality with lower visibility and higher CPCs.
No segmentation or custom labels
Every product treated the same. No custom labels for margins, seasonality, or performance tiers. Campaigns can not be structured because the feed gives them nothing to work with.
Feeds rejected or underperforming
Merchant Center errors, disapproved products, and feeds that fail validation. Products that should be selling are invisible because the feed never passed basic channel requirements.
Deliverables.
Full review of current feed quality: missing attributes, categorization gaps, title and description issues, image compliance.
Clean taxonomy, proper GTIN/MPN mapping, custom labels for campaign segmentation, and optimized titles.
Google Merchant Center, Meta Commerce Manager, and marketplace feeds configured and validated.
Structured data and feed formatting aligned with Universal Commerce Protocol for AI agent discovery.
What we cover.
How we work.
Audit
Full review of feed quality across all channels. Missing attributes, categorization gaps, title issues, image compliance.
Clean
Fix attributes, rewrite titles, map categories, validate GTIN/MPN. Every product gets the data it needs.
Optimize
Custom labels for campaign segmentation, channel-specific formatting, and UCP readiness for AI surfaces.
Monitor
Feed health tracking, error resolution, and ongoing optimization as your catalog changes.
Audit
Full review of feed quality across all channels. Missing attributes, categorization gaps, title issues, image compliance.
Clean
Fix attributes, rewrite titles, map categories, validate GTIN/MPN. Every product gets the data it needs.
Optimize
Custom labels for campaign segmentation, channel-specific formatting, and UCP readiness for AI surfaces.
Monitor
Feed health tracking, error resolution, and ongoing optimization as your catalog changes.
Who this is for.
- E-commerce businesses with 100+ SKUs struggling with feed quality
- Brands running Google Shopping or Meta Advantage+ with poor ROAS
- Retailers preparing their catalog for AI-driven commerce surfaces
Related articles.
The 27 Steps to Validate a Product Catalogue for Agentic Commerce
A complete checklist to make your product catalogue readable, selectable, and trustable by AI agents like ChatGPT, Gemini, and Perplexity.
Agentic Commerce Explained: How AI Agents Will Buy Things for Your Customers
Agentic commerce is the layer where AI agents discover, compare, and check out products on behalf of customers. Here is how it works and what it changes.
Universal Commerce Protocol (UCP) and E-commerce
Why Google's Universal Commerce Protocol changes how products are discovered and purchased, and what it means for e-commerce brands.
Carrefour Just Opened a Store Inside ChatGPT. Here Is How It Works.
Carrefour is the first European retailer to let customers shop inside ChatGPT. Here is how the AI agent works, step by step.
Get your product feed in order.
We audit your current feed, fix the gaps, and optimize it for every channel you sell on.
