Google Ads
Agency in Lebanon.
L'Atelier Growth is a Google Ads agency in Lebanon, based in Jbeil. We run Search, Shopping, Performance Max and YouTube campaigns for businesses in Lebanon and the GCC, on conversion tracking we verify before the first dollar. Every week the budget moves to the queries and the campaigns that bring leads or sales.
5.0 across 40+ Google reviews- Google Ads management in Lebanon: Search, Shopping, Performance Max, YouTube and Demand Gen.
- Launched on verified conversion tracking, search terms reviewed every week, budget moved to what converts.
- Which campaign type first, how Google Ads work in Lebanon, and who this is for.
What we see in most Google Ads accounts.
Most accounts we open were set up once and left to the platform's suggestions. The money goes to broad matches, to the wrong conversions and to campaigns nobody reads.
Conversions that are not conversions
Page views, button clicks and duplicate tags counted as conversions. Smart bidding learns from them and buys more of the wrong traffic.
Broad match with no negatives
The ads show on searches that will never buy: jobs, free, tutorials, competitors' support pages. Nobody reads the search terms report, so the leak never stops.
Performance Max on day one
An automated campaign launched on an empty account, with no clean conversions and no feed review. It spends, it reports results, and nobody can tell which ones are real.
How do Google Ads work in Lebanon?
Google Ads in Lebanon work like everywhere else, with three local differences: people search in English, French and Arabic, many leads end on a call or a WhatsApp message instead of a form, and the market is small enough that the search volume runs out fast. So we build each account around the queries that really exist here, count calls and WhatsApp clicks as conversions, and widen to the GCC when the offer travels.
- English, French and Arabic
The same need is typed in English, in French or in Arabic, and many people here write Arabic with Latin letters. We check which forms are really searched for your offer and give each one its own keywords and ads.
- Calls and WhatsApp count
A click to call or to WhatsApp is the lead for most Lebanese businesses. It is tracked as a conversion in Google Ads, so bidding optimizes toward conversations, not visits.
- Small market, real limits
Search volume in Lebanon is limited, so a campaign can reach its ceiling in a few weeks. Then we add YouTube and Demand Gen to create demand, or widen to the GCC and the diaspora when the offer ships or travels.
Whichever Google Ads company in Lebanon you hire, the account should stay in your name and the conversions should be tested before launch. That is how we work as a PPC agency in Lebanon.
What we run in your Google Ads account.
Your ads on the queries people type when they are ready to buy, grouped by intent, written for the page they land on. Exact and phrase match first, broad only once the conversions are clean.
For stores: the product feed reviewed and fixed before the first Shopping campaign, titles and attributes written to match how people search. See product feed optimization.
Run when the account has clean conversions and a clean feed, never as the first campaign. Asset groups by product line, brand searches excluded, results read against Search and Shopping.
In-stream, Shorts and Demand Gen from the same account, to reach the people who look like your buyers before they search. Measured on the same conversions as Search.
The search terms report read every week. Wasted queries become negatives, winning queries get their own ads and pages. This is where most of the savings come from.
Google Ads conversions, GA4 key events and enhanced conversions set up and tested before launch, with tracking and analytics checked first. Calls and WhatsApp clicks counted, not only forms.
Search, Shopping or Performance Max: which one first?
Start where the intent already exists. For most service businesses that is Search, for stores it is Shopping once the feed is clean, and Performance Max comes after both, when the account has enough clean conversions to feed it. YouTube and Demand Gen come last, to create demand once the searches are covered.
- Best for
- Services, clinics, B2B, any business people search for by need or by name
- Start it when
- First, almost always
- What it needs
- Keywords grouped by intent, a landing page per group, call and WhatsApp conversions
- Best for
- Online stores
- Start it when
- First for stores, once the feed is fixed
- What it needs
- A clean Merchant Center feed, prices and stock in sync
- Best for
- Stores and lead businesses with steady conversions
- Start it when
- After Search and Shopping have clean data
- What it needs
- Clean conversions, a reviewed feed, brand searches excluded
- Best for
- Brands that need more demand than search can give
- Start it when
- Once the searches are covered
- What it needs
- Video and image assets, the same conversion tracking
| Campaign | Best for | Start it when | What it needs |
|---|---|---|---|
| Search | Services, clinics, B2B, any business people search for by need or by name | First, almost always | Keywords grouped by intent, a landing page per group, call and WhatsApp conversions |
| Shopping | Online stores | First for stores, once the feed is fixed | A clean Merchant Center feed, prices and stock in sync |
| Performance Max | Stores and lead businesses with steady conversions | After Search and Shopping have clean data | Clean conversions, a reviewed feed, brand searches excluded |
| YouTube and Demand Gen | Brands that need more demand than search can give | Once the searches are covered | Video and image assets, the same conversion tracking |
Google Ads catch the demand that already exists. To create it, see how Meta and Google Ads work together on our paid media page.
How we work.
- 1
Audit
Account structure, conversions, search terms, feed and landing pages reviewed. We write what wastes money before we spend any.
- 2
Rebuild
Conversion tracking fixed and tested, campaigns restructured by intent, negatives in place, the feed cleaned for Shopping.
- 3
Optimize
Search terms read weekly, bids and budgets moved to the queries that convert, ads and landing pages tested.
- 4
Scale
More budget on what converts, then Performance Max, YouTube and the GCC when the data supports it. One report every week.
Who this is for.
- Service businesses, clinics and B2B suppliers that people search for by need or by name
- Online stores ready for Shopping and Performance Max on a clean product feed
- Accounts that spend every month without knowing which queries bring the sales
Other services in this layer.
Paid Media
Meta & Google Ads agency in Lebanon: campaigns run on clean tracking, optimized daily, reported on revenue.
Website & Store Management
Someone to run your site or your store every month: updates, landing pages, blog, catalog, promotions, feeds and SEO kept current, with a report on what it delivered.
Conversion Rate Optimization
More customers from the traffic you already have: funnel analysis, measured tests and fixes on the pages that decide the sale.
Google Ads, answered.
Straight answers on what is included, timing, and how we work.
It depends on what a click costs in your category, how many people search for it, and how much a lead or a sale is worth to you. That is why we do not publish prices. We set a test budget after reading your numbers, and the first month is a test at that budget.
Google Ads when people already search for what you sell, Meta Ads when you need to create the demand. Most businesses end up running both: Meta finds the buyer, Google catches the search. Our paid media page explains how they work together.
Yes. You keep ownership of the account and its history. We audit it first, fix the conversion tracking, clean the search terms and restructure what needs it, without resetting the learning the account already has.
Yes. On July 24, 2018, Google AdWords became Google Ads. It is the same pay-per-click platform, with more campaign types today: Search, Shopping, Performance Max, YouTube and Demand Gen.
Search campaigns can bring leads in the first weeks, because the intent is already there. Smart bidding and Performance Max need a few weeks of clean conversions before they settle, so we read the first month as a test and scale from the second.
Get more from Google Ads.
We audit your account, fix the tracking, and run your campaigns on the queries that convert.