Layer 1 / Growth Infrastructure
Tracking & Analytics Infrastructure.
If your tracking is broken, every decision you make is based on bad data. We configure GA4, GTM, server-side tracking, Meta CAPI, and Google Ads tags so every conversion, click, and dollar is measured accurately. Then we build the dashboards you actually need.
What we do
Deliverables.
Tracking audit
Review current setup: tag accuracy, event firing, attribution gaps, consent compliance, and data quality.
GTM and GA4 setup
Clean container architecture, event tracking, e-commerce events, custom dimensions, and conversion goals.
Server-side tracking
Server-side GTM, Meta CAPI, and enhanced conversions to recover data lost by ad blockers and browser restrictions.
Dashboard build
Custom Looker Studio dashboards tied to KPIs that matter. No vanity metrics.
Fit
Who this is for.
- Businesses running ads but unsure which campaigns actually convert
- E-commerce stores with broken or incomplete GA4 setups
- Marketing teams that need clean, trustworthy data for decision-making
Tracking audit
Fix your tracking.
We audit your current setup and build a measurement layer you can trust.
