Tracking & Analytics
Infrastructure.
Broken tracking means decisions run on bad data. We wire GA4, GTM, server-side, and CAPI so every sale counts.
5.0 across 42 Google reviews
What we see in most tracking setups.
Tracking is the foundation of every growth decision. When it is broken, every metric, every report, and every optimization is based on bad data. These are the issues we find in almost every audit.
Events fire wrong or not at all
Duplicate tags, misconfigured triggers, events that fire on the wrong pages. The data looks like it is there, but the numbers do not match reality. Decisions get made on broken inputs.
Ad blockers and browser restrictions lose data
Client-side tracking misses 20 to 40 percent of conversions. Safari's tracking limits, ad blockers, and cookie restrictions eat the signal. Without server-side tracking, the gap keeps growing.
Dashboards show vanity metrics
Reports full of page views and sessions, but no conversion paths, no attribution, no actionable KPIs. The team reviews numbers every week and changes nothing because the data does not inform decisions.
Deliverables.
Review current setup: tag accuracy, event firing, attribution gaps, consent compliance, and data quality.
Clean container architecture, event tracking, e-commerce events, custom dimensions, and conversion goals.
Server-side GTM, Meta Conversions API (CAPI), and enhanced conversions to recover data lost by ad blockers and browser restrictions.
Custom Looker Studio dashboards tied to KPIs that matter. No vanity metrics.
What we cover.
How we work.
Audit
Review current tracking accuracy. Tag firing, event coverage, data quality, consent compliance, and attribution gaps.
Architect
Design a clean container structure. Define events, parameters, custom dimensions, and data flow across all platforms.
Implement
GTM, GA4, server-side tracking, Meta CAPI, and enhanced conversions. Everything deployed, tested, and validated.
Dashboard
Build custom Looker Studio dashboards tied to KPIs that matter. No vanity metrics. Real decision-making data.
Audit
Review current tracking accuracy. Tag firing, event coverage, data quality, consent compliance, and attribution gaps.
Architect
Design a clean container structure. Define events, parameters, custom dimensions, and data flow across all platforms.
Implement
GTM, GA4, server-side tracking, Meta CAPI, and enhanced conversions. Everything deployed, tested, and validated.
Dashboard
Build custom Looker Studio dashboards tied to KPIs that matter. No vanity metrics. Real decision-making data.
Who this is for.
- Businesses running ads but unsure which campaigns actually convert
- E-commerce stores with broken or incomplete GA4 setups
- Marketing teams that need clean, trustworthy data for decision-making
What clients say.
“Working with L'Atelier Growth has been an absolute game-changer for ConceptCore. The team is incredibly reactive and took the time to clearly explain the intricacies of SEO so we truly understood the strategy. Beyond just SEO, they provided outstanding, in-depth data analysis for our Meta ads and...”
“A great experience overall. Very structured, proactive, and results driven. They helped us set clear objectives and successfully achieve our KPIs. Highly recommended.”
“Working with L'Atelier Growth has been a great experience. They helped us implement a solid SEO strategy quickly and efficiently with a clear and structured approach. Their team is always available and quick to respond.”
“We've been working with L'Atelier Growth for our SEO and paid media strategy and they've delivered qualified leads for our business. Sharp, responsive, and genuinely understand B2B marketing in our market. Highly recommend.”
“Worked with Roy and Daniel on SEO for my website. Very professional and effective, huge thanks for the great results. Highly recommended.”
“Roy has been an absolute pleasure to work with. Incredibly responsive, always quick to address anything that comes up, and very clear in the way he explains strategy. Strong, reliable support on Meta and Google Ads.”
“Highly professional and supportive team.”
“I had a great experience working with Roy. Extremely efficient, professional, and the results exceeded expectations. Definitely recommend.”
“L'Atelier Growth built my e-commerce site and the result exceeded every expectation. Excellent work across the board, outstanding professionalism, and always available when needed. The site is a gem. Highly recommended.”
“I had a great experience working with L'Atelier Growth. They were professional, very responsive, and really paid attention to what I needed. The whole process felt smooth, and I'm very happy with the final result. I'd definitely recommend them to anyone looking for quality work!”
“Working with L'Atelier Growth has been an amazing experience. They are detail-oriented and explain everything clearly, making sure we understand every step of the process. Communication has been really easy from day one, they're responsive and always make us feel like the brand is a priority. We...”
“I've worked with plenty of marketing agencies in Lebanon. L'Atelier Growth is the only one that actually understands business, AI and automations. They focus on fixing your foundations first, which makes everything else significantly more effective.”
“Always a great experience working with them. Very responsive and super quick at getting the job done and finding solutions. Would totally recommend.”
Related articles.
Why Lebanese Businesses Can't Trust Their Marketing Data (and How to Fix It)
Most Lebanese businesses make marketing decisions on data they can't trust. Here is how to diagnose what's broken and fix it.
Why Your GA4 Data Doesn't Match Meta Ads Manager (and Which One to Trust)
GA4 and Meta Ads Manager rarely show the same conversion numbers. Here is why the gap exists, what each tool actually measures, and how to reconcile them.
Still Launching Ads Without a Proper Tracking Setup?
Broken tracking means broken optimization. Here is what a proper conversion tracking setup looks like before you spend a dollar on ads.
Tracking & Analytics, answered.
Straight answers on what is included, timing, and how we work.
GA4, GTM, server-side tracking, Meta Conversions API (CAPI), Google Ads tags, and Looker Studio dashboards. The full measurement layer your growth decisions depend on.
Browser tracking loses a large share of data to ad blockers, iOS, and cookie limits. Server-side recovers that signal, so your conversions and ad optimization run on real numbers.
Usually yes. Mismatches come from attribution windows, lost events, and bad setup. We rebuild the tracking cleanly so your platforms agree and you can trust the data.
Yes. We implement Consent Mode and a clean consent setup, so tracking respects user choice and stays compliant.
Yes. Looker Studio dashboards tied to your KPIs, so you see performance without digging through platforms.
Fix your tracking.
We audit your current setup and build a measurement layer you can trust.
