Layer 2 / Growth Operations

Paid Media Strategy & Execution.

We run your paid media from strategy to execution. Google Ads, Meta Ads, daily optimization, budget reallocation, creative testing, and weekly reporting. Not a media buying shop that sets and forgets. We treat your budget like our own.

The problem

What we see in most ad accounts.

We audit ad accounts across industries and markets. The same patterns show up every time. Money goes in, but the structure, optimization, and measurement are not there to make it work.

Budget
Is the spend structured right?
Optimize
Are campaigns managed daily?
Convert
Is every conversion tracked?
Strategy

Campaigns built without clear structure

One campaign with everything in it. No audience segmentation, no funnel stages, no creative testing framework. The account structure makes optimization impossible from the start.

Optimization

Set and forget with no daily management

Campaigns launched and left running. No bid adjustments, no search term reviews, no budget reallocation based on performance. Ad spend burns while nobody watches.

Measurement

ROAS unclear because tracking is broken

Conversion tracking misconfigured, attribution models wrong, and no server-side data recovery. The numbers in the ad platform do not match reality. Every optimization decision starts from bad data.

What we do

Deliverables.

Strategy and setup

Campaign architecture, audience segmentation, keyword strategy, and creative briefs aligned with business objectives.

Daily optimization

Bid adjustments, budget reallocation, search term reviews, and placement optimization based on live performance data.

Creative iteration

Structured A/B testing of ad formats, copy, visuals, and landing pages to improve CTR, conversion rate, and ROAS.

Reporting and review

Weekly performance reports with clear KPIs. Monthly strategic reviews to align execution with business goals.

Scope

What we cover.

Campaign structure
Architecture and hierarchy
Audience targeting
Segmentation and reach
Creative testing
A/B framework and rotation
Bid strategy
Manual vs automated bidding
Landing pages
Relevance and conversion rate
Conversion tracking
Events and attribution
Budget allocation
Spend distribution by campaign
Reporting cadence
Weekly and monthly reviews
Process

How we work.

1

Strategy

Campaign architecture, audience segmentation, keyword strategy, and creative briefs. Everything aligned with your business goals.

2

Launch

Build campaigns, set up creatives, configure tracking, and deploy. Everything live and monitored from day one.

3

Optimize

Daily bid adjustments, budget reallocation, search term reviews, placement optimization, and creative testing based on live data.

4

Scale

Increase spend on what works, kill what does not. Weekly reports with clear KPIs and monthly strategic reviews.

Fit

Who this is for.

  • Businesses spending on ads with unclear or declining ROAS
  • Brands scaling paid acquisition beyond what they can manage in-house
  • Companies launching products or entering new markets with paid media
Proof

What clients say.

Working with L'Atelier Growth has been an absolute game-changer for ConceptCore. The team is incredibly reactive and took the time to clearly explain the intricacies of SEO so we truly understood the strategy. Beyond just SEO, they provided outstanding, in-depth data analysis for our Meta ads and...

Aurelien Fournier
Founder, ConceptCore
France
Google review

A great experience overall. Very structured, proactive, and results driven. They helped us set clear objectives and successfully achieve our KPIs. Highly recommended.

Laura Dahdah
Co-Owner & Marketing Director, Joanna Dahdah
GCC
Google review

We've been working with L'Atelier Growth for our SEO and paid media strategy and they've delivered qualified leads for our business. Sharp, responsive, and genuinely understand B2B marketing in our market. Highly recommend.

Antoine Maroun
COO, Fujilift
Lebanon
Google review

Roy has been an absolute pleasure to work with. Incredibly responsive, always quick to address anything that comes up, and very clear in the way he explains strategy. Strong, reliable support on Meta and Google Ads.

Lara Trad
Co-Founder, Ouma Horse
Saudi Arabia
Google review

I had a great experience working with Roy. Extremely efficient, professional, and the results exceeded expectations. Definitely recommend.

Ivana Mansour
Social Media Manager, Zenith Education
Europe
Google review

Working with L'Atelier Growth has been an amazing experience. They are detail-oriented and explain everything clearly, making sure we understand every step of the process. Communication has been really easy from day one, they're responsive and always make us feel like the brand is a priority. We...

Tasha Saradar
Co-Founder, Tash and Ley
Lebanon and Qatar
Google review

Always a great experience working with them. Very responsive and super quick at getting the job done and finding solutions. Would totally recommend.

Maya Fremont
Founder, Ayam Set
UK
Google review
Growth Operations

Other services in this layer.

Paid media

Get more from your ad spend.

We run your campaigns with daily optimization and transparent reporting.