Layer 3 / Growth Leverage

Customer Retention Automation.

Acquiring a customer costs money. Losing them costs more. We build automated retention systems that catch voluntary churn before it happens, recover failed payments, re-engage inactive customers, and turn one-time buyers into repeat revenue. Email-first, data-driven, fully automated.

The problem

What we see in most retention setups.

Businesses spend heavily on acquisition and ignore what happens after the first purchase. Customers leave quietly. Failed payments go unrecovered. The leaky bucket keeps draining.

Acquire
Did the customer buy once?
Retain
Are you keeping them engaged?
Grow
Are they buying again?
Churn

Customers leave and nobody notices

No churn monitoring, no engagement scoring, no early warning signals. By the time revenue drops, the customer is already gone. Reactive retention is always too late.

Recovery

Failed payments cancel subscriptions silently

Credit cards expire, payments bounce, and subscriptions cancel automatically. No retry logic, no dunning emails, no recovery flow. Revenue disappears without a fight.

Engagement

No automated touchpoints after the first purchase

The welcome email goes out. Then silence. No post-purchase nurture, no win-back sequences, no VIP recognition. One-time buyers stay one-time buyers because nobody follows up.

What we do

Deliverables.

Retention and churn audit

Analyze repeat purchase rates, churn patterns, failed payment rates, and lifecycle gaps. Identify where customers drop off and why.

Email flow architecture

Welcome series, post-purchase nurture, abandoned cart recovery, win-back sequences, VIP tiers, and re-engagement campaigns. Built, tested, and deployed.

Failed payment recovery

Automated dunning sequences for failed charges: email reminders, retry logic, and escalation flows that recover revenue before subscriptions cancel.

Churn prevention and monitoring

Automated alerts on churn signals: declining engagement, subscription downgrades, inactivity windows. Trigger retention offers before the customer leaves.

Scope

What we cover.

Churn rate
Customer loss over time
Email flows
Automated sequences live
Payment recovery
Dunning and retry logic
Win-back sequences
Re-engagement campaigns
VIP segmentation
High-value customer tiers
Engagement scoring
Activity and intent signals
Lifecycle mapping
Customer journey stages
Revenue attribution
Retention revenue tracked
Process

How we work.

1

Analyze

Map churn patterns, repeat purchase rates, failed payment rates, and lifecycle gaps. Identify where customers drop off and why.

2

Design

Architect email flows, dunning sequences, and automation triggers. Welcome, post-purchase, win-back, VIP, and re-engagement.

3

Build

Deploy all sequences with A/B testing, monitoring, and performance tracking. Fully automated, fully measurable.

4

Optimize

Test timing, copy, and offers. Track revenue recovered, repeat purchase rate, and LTV impact.

Fit

Who this is for.

  • E-commerce and subscription businesses with high churn or low repeat purchase rates
  • Brands spending heavily on acquisition but losing customers after the first order
  • SaaS or service businesses with involuntary churn from failed payments
Proof

What clients say.

I've worked with plenty of marketing agencies in Lebanon. L'Atelier Growth is the only one that actually understands business, AI and automations. They focus on fixing your foundations first, which makes everything else significantly more effective.

Michel Azar
Founder, Bitcoin&
Lebanon & UK
Google review
Growth Leverage

Other services in this layer.

Retention setup

Turn one-time buyers into repeat customers.

We build the automated sequences that keep your customers coming back.