Layer 2 / Growth Operations

CMS & Website Management.

Your website is not a one-time project. Product pages change, campaigns need landing pages, blog content needs publishing, and platforms need maintenance. We handle the ongoing CMS work so your site stays current, fast, and aligned with your growth operations.

The problem

What we see on most managed sites.

Websites that launched well slowly fall apart. Content gets stale, campaign pages sit broken, and nobody owns the ongoing work. The site becomes a liability instead of an asset.

Create
Is content ready to publish?
Publish
Is there a fast, reliable process?
Perform
Does the site stay fast and current?
Outdated

Pages that have not been updated in months

Product pages with wrong pricing, blog posts from two years ago on the homepage, seasonal promotions still live in July. The site tells visitors the business does not pay attention to details.

Slow

No process for campaign launches

Marketing needs a landing page by Friday. There is no process, no developer available, and no way to deploy fast. Campaigns launch late or without proper tracking because the site can not keep up.

Fragmented

Multiple people editing with no system

Three people updating the site with no guidelines, no QA, and no version control. Broken layouts, inconsistent formatting, and SEO regressions that nobody catches until traffic drops.

What we do

Deliverables.

Content updates

Page edits, new sections, copy changes, image swaps, and seasonal updates handled on your schedule.

Landing page creation

Campaign-specific landing pages built and deployed fast, tracked properly, and connected to your ad accounts.

Product catalog management

Product additions, variant updates, collection management, pricing changes, and inventory sync for e-commerce stores.

Blog publishing

Article formatting, image optimization, internal linking, schema markup, and publishing to your CMS on schedule.

Scope

What we cover.

Content freshness
Last update and relevance
Page speed
Load time and performance
Mobile preview
Responsive layout check
SEO compliance
Meta tags and structure
Image optimization
Format, size, and alt text
Link health
Broken and redirect chains
Form functionality
Submissions and notifications
Analytics connected
Events and goals firing
Process

How we work.

1

Assess

Review current CMS state, content freshness, technical health, and existing workflows. Map every gap and priority.

2

Organize

Set up content structure, publishing workflows, permissions, and QA checklists. Build a system, not a workaround.

3

Maintain

Scheduled updates, landing page builds, catalog management, and blog publishing. Everything on time and tracked.

4

Report

Monthly site health reviews. Page speed, content freshness, SEO compliance, and performance metrics.

Fit

Who this is for.

  • E-commerce businesses that need ongoing catalog and site updates
  • Marketing teams without a dedicated webmaster or developer
  • Businesses running campaigns that require frequent landing page changes
Growth Operations

Other services in this layer.

CMS support

Keep your site running and current.

We handle the ongoing website and e-commerce management so you focus on growth.