Roy Amatoury.
Paid Media, SEO & GEO, Tracking & Analytics and AI Marketing Automation. Co-founder of L'Atelier Growth.
Roy Amatoury.
Paid Media, SEO & GEO, Tracking & Analytics and AI Marketing Automation. Co-founder of L'Atelier Growth.
What Roy
works on.
Roy covers the full growth stack. Paid media across Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Microsoft Ads and beyond. SEO and GEO, including visibility on traditional search engines and AI tools like ChatGPT, Gemini, Perplexity and Claude. Tracking and analytics that give an accurate read on what actually drives performance. Marketing and AI automations that handle retention, lifecycle emails, churn recovery and reporting.
He has managed over $20M in paid media across e-commerce, SaaS and lead generation, in agencies, in-house and independently. He has experience as Growth Lead at a Paris-based tech company. His clients are based across Europe and the Middle East.
He writes about paid media, SEO, AI citation optimization and marketing automation.
Published by
Roy.
Which Content Types Do LLMs Actually Prefer to Cite?
A study of 75,000 AI responses reveals which content types get cited most by LLMs, and what that means for your content strategy.
Why You Cannot Sell Without Paid Media
Organic reach no longer generates enough volume to sell or capture leads at scale. Paid media is now the primary mechanism for driving revenue.
Manual Work Is Quietly Killing Your Growth Capacity
How repetitive manual tasks silently cap your growth, where they hide in your operations, and how automation turns wasted hours into capacity.
AI Citation Optimization: How to Get Your Content Cited by ChatGPT and Perplexity
What AI citation optimization means, how generative engines extract content, and how to structure pages to get cited in AI answers.
Meta Ads and AI: What Changed for Advertisers
How Meta Ads shifted from manual optimization to AI-driven delivery, and what advertisers must change to stay performant.
GEO: What Is Generative Engine Optimization?
How AI-driven search engines work, what GEO really means, and why brands need to adapt their SEO strategy for generative search.
Work with the team.
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